PAETEC
Creative Brief: PAETEC has engaged my services many times over the past several years, and more often than not, it has been to produce promotional B2B photography, or to produce the imagery for their Addy-award winning annual reports. The constant for PAETEC has been their commitment to creating a visual brand by unifying all of their photography, both in terms of creating the imagery as well as thematic approaches. My strength of being equally comfortable in a boardroom or fifty feet up in a wind-blown lift truck have helped me keep PAETEC satisfied and progressive in how they portray themselves to their potential and existing clients.