Wegmans
Creative Brief: Wegmans has had me shoot everything from frozen vegetables to giant superstore exteriors to environmental in-store portraits to beautiful food stills (as well as compost piles, newly-renovated bathrooms and food-handling for raw fish). More than any other client, Wegmans provides me with creative opportunities that vary on a daily basis. Having shot for this client for well over a decade, I have gained an intimate understanding of who they are and how I can successfully brand them with imagery. Apparently we're doing something right, Wegmans continues it's expansion march, and we even have our own Wegmans name tags now.