By being intentional with our shot list, we can create images that accomplish an actual goal, whether it be increase sales, drive traffic, or convey a branding message

You need to schedule in the time for these type of tasks because the time will never just appear. You need to treat your own marketing and branding work just like you treat a client’s time.

“In advertising, perception is a huge part of how your brand plays out, and unifying your online presence is a powerful aspect of building that visual brand. ”

Amplifying who you are, how you can help, where you are going and how you got there, and how you fit into this society, and world at large, are all great candidates for your branding approach.

How can you use the precious seconds that a potential client spends looking at your site or social media post to let them know who you really are? What does that viewer need to see to convince themselves they are making the right decision?

Good visual branding is your creative cheat code to stand out in a sea of the same.